DiscoverThe Promote PodcastRoss takes his talents to [West Palm] Beach & Barnett Prefs Up
Ross takes his talents to [West Palm] Beach & Barnett Prefs Up

Ross takes his talents to [West Palm] Beach & Barnett Prefs Up

Update: 2025-09-17
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Like a lot of older guys, Steve Ross moved to Florida. Unlike them, however, the billionaire real estate developer didn't go there to retire, but instead to take on an even more audacious skyline-shaping challenge: West Palm Beach. This week, we trace Ross' whirlwind of big-ticket dealmaking down south that combines real estate, private equity, education, sport, and glamour – much to take away for the aspiring city shaper. We then look at Gary Barnett's latest financing coup: a $1.2B pref commitment for a range of development projects. And finally, we explore the legal challenge to the "nuclear" bill that killed off Texas' most controversial property-tax loophole: The Traveling HFC

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Further reading/listening:

Can This Developer Make West Palm Beach Into the Hottest City in America?
Goat Exits Stage South
Billionaire Stephen Ross Believes in South Florida—and Is Spending Big to Transform It
Gary Barnett: The Father of Billionaires' Row
Inside Gary Barnett's Deer Valley Masterclass

Barnett Prefs Up
The Quiet Kings of Capital
Traveling HFCs: Backlash to the Backlash
The Mother of all Tax Loopholes


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Ross takes his talents to [West Palm] Beach & Barnett Prefs Up

Ross takes his talents to [West Palm] Beach & Barnett Prefs Up

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